Yoga Mats Created for Black Women by Black Women
My good friend and fellow OwnHer®, Rajdulari Landell of Rajdulari Fitness, introduced me to these amazing yoga mats. As part of a private Facebook group she is admin for, Black Girls Do PiYo, I have been introduced to several health and fitness hacks to create the lifestyle I really want. Outside of the endless sincere encouragement, that I love, are the resources shared. Honey, the way I dig yoga and practice daily at home with Yoga With Adriene on YouTube, I was super excited when Raj (as she is affectionately called) shared these yoga mats created for Black women by Black women.
I recently ordered one from their site, Toned by Bagged Em, even though they are on backorder because I do not want to miss an opportunity to own one. It's that serious! I know they will sell out over and over again (and frankly, I hope they do.) But the next time I'm in Kumbhakasana aka plank pose, I want this #blackgirlmagic to be looking back at me.
Grab yourself one ASAP! #supportITSeasy
Below is the article I found and read about the ownHers® which led me, in delight, to their site:
(written by Dana Givens for blackenterprise.com)
Yoga is a popular fitness trend these days but oftentimes, there is a specific type of person used for many companies’ marketing campaigns. For Julia and Cornelia Gibson, it was an opportunity to create something of their own to reflect other black yoga enthusiasts like themselves.
After raising $2,000 on their Kickstarter in less than two months, the Gibson sisters decided to pursue a new business venture inspired by their passion. Toned by Bagged Em was a fitness-focused brand created for real women on real fitness journeys and none of the glossy Instagram filters. The Gibson sisters took inspiration from their own health experiences and fitness journey to shape the brand, expressing the challenges of maintaining a healthy weight. The desire to create the brand came from having open conversations with other women who were also dealing with these issues on their fitness journeys as well.
With so many fitness brands on the market, it was still rare to see images of women of color on products and marketing materials. For their Toned Yoga Mats, the sisters used images of black women, drawn by their mother, meant to instill confidence to push through any obstacle. The Gibson sisters say that their ultimate goal is that black women will see themselves in the products they produce knowing theirs is a brand created with them in mind.
The brand also works with The Nest by Namaste by Namaste Natara based in Charlotte, North Carolina, where customers can purchase a mat and book a class.